US Bank aimed to create a landing page and supporting subpages that clearly communicated their commitment to accessibility for customers facing daily challenges, including vision, hearing, mobility, and cognitive issues. I collaborated closely with my team to develop a user-centered experience that was welcoming, functional, and aligned with accessibility best practices.

Throughout the project, we engaged directly with users through focus groups, gathering valuable feedback on early creative stages. Conversations with participants helped shape key decisions around imagery, language, and page layout, ensuring the designs were intuitive and respectful of a range of abilities.

Accessibility features were carefully integrated, including screen reader compatibility, high-contrast themes, scalable fonts, captioning and transcripts, keyboard navigability, voice command integration, and simplified layouts with clear, concise language.

This project deepened my understanding of inclusive design and reinforced the value of empathy and direct user feedback in creating better digital experiences.