Who am I?

I’m a Senior Designer with experience across agency and in-house teams, creating thoughtful, well-crafted visual solutions across digital, print, and experiential platforms.

My work is rooted in understanding the idea behind the design and carrying it through clearly—from early concept development to final execution. I’ve contributed to and led creative across campaigns, retail environments, and branded experiences, often bridging concept and production to ensure ideas translate seamlessly into real-world applications.

I specialize in visual storytelling, layout systems, and photo-driven creative, with a strong focus on art direction and image development. From planning and directing photo shoots to building scalable design systems, my approach is grounded in clarity, consistency, and craft.

I value collaboration and clear communication, partnering closely with cross-functional teams to bring ideas to life in a way that is both creative and practical.