For this explainer video, I was tasked with translating a provided voiceover script into a visually engaging narrative aligned with DentaQuest’s brand. I created detailed storyboards in Illustrator, incorporating brand colors, typography, logos, and iconography to ensure consistency and clarity.

A central visual device throughout the piece was a flowing strand of dental floss — used both literally and symbolically. It served as a connecting thread across scenes, guiding the viewer’s eye and emphasizing key moments in the script. For example, to illustrate “navigating complex regulations,” the floss weaves through a maze, symbolizing the twists and turns of regulatory systems. This concept was especially well received for its creativity and clarity.

The floss also played a role in building visual elements, such as a continuous line drawing of a couple at a computer, where the string constructed the illustration in real time. To add energy and focus, I incorporated animated dot patterns and rotating circular elements that framed stock imagery and icons throughout the video.

Once the storyboards were approved, I collaborated closely with a video animator to bring the vision to life — ensuring smooth transitions, thoughtful pacing, and motion that supported the script and strengthened the client’s message.