A hands-on approach to concept development, art direction, and post-production — bringing a real-world idea to life for retail.
Client: Polaroid | Staples
Deliverables: In-store Poster
Role: Concept Development · Art Direction · Retouching
Tools: Photoshop · Photography Art Direction
PROJECT HIGHLIGHTS
Polaroid partnered with Staples to encourage customers to display printed photos in creative, easy ways beyond traditional frames. I was tasked with designing an in-store poster to support this campaign.
Starting with two concept sketches, I proposed ideas focused on making photo displays feel personal and achievable. The client selected a design featuring Polaroid prints pinned across a wall-sized map, connecting photography with travel memories in a fresh, relatable way.
To bring the visual to life, I photographed a 2’x3’ map as a high-resolution background and art directed an in-house photoshoot that combined Polaroid prints with Staples office products. Throughout post-production, I layered multiple images, added shadows for depth, enhanced lighting for visual balance, and performed detailed retouching and color correction to create a polished, print-ready final image.
The completed poster was featured in Staples stores nationwide, supporting Polaroid’s retail presence and inspiring customers with new ways to showcase their photos.
Concept Sketch – Early sketch proposing a DIY photo wall with a travel theme..
Step 1: Background Capture – Photographed a 2' × 3' map for a high-resolution background.
Step 2: Photoshoot Art Direction – Styled desk scene using Staples products and Polaroid prints.
Step 3: Adding Shadows – Built natural shadows to create depth.
Step 4: Lighting Enhancements – Enhanced lighting for warmth and balance.
Final Composite Image – Layered, retouched, and color-corrected for final production.
In-Store Display – Final poster installed in Staples retail environment.