Turning limited resources into opportunity — a fast, inventive production that made the deadline without sacrificing quality.

Client: Staples

Deliverables: Full-page print ad

Role: Concept Development, Photo Compositing, Retouching, Production Design

Tools: Photoshop, InDesign

PROJECT HIGHLIGHTS

Staples needed a full-page magazine ad promoting their technology products, working with a tight three-day turnaround and no budget for new photography. I was provided with existing product images and tasked with delivering a polished, high-impact ad within these constraints.

Drawing on my Photoshop expertise and resourcefulness, I repurposed an image from a previous project as the foundation. I carefully isolated background elements and shelving structures, creating space to realistically superimpose the provided product images as if they had been photographed in place. Through detailed compositing, lighting adjustments, shadow creation, and color correction, I was able to seamlessly blend the elements into a cohesive, retail-ready scene.

The final ad, incorporating client-provided copy, was extremely well received. It was completed on schedule and successfully released to meet the magazine’s print production deadline.

Provided Product Images

Image Compositing Process

Before — Original photo repurposed from a previous project

After — Retouched and composited with new product images

Final Ad — Full-page layout for magazine print

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Staples: Seasonal Flyers | Creative Direction · Layout & Photo Styling