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    <loc>https://dianejferrara.com/portfolio/project-four-l3zw3-c5m49</loc>
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    <lastmod>2025-04-30</lastmod>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Pencil sketch phase – Initial hand-drawn concepts exploring symbolism and style</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Digital refinements – Top five logo concepts refined digitally in Illustrator</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Final logo – Featuring a blooming rose spiral and frosted cookie edge</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Brand kit – Full-color, black-and-white, and one-color logo variations with defined brand palette</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Apron mockup – Real-world application showing logo placement on client apparel</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>T-shirt mockup – Front and back branded t-shirts extending the playful logo system</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
      <image:caption>Packaging mockup – Custom cookie box, tissue, and sticker showcasing the full identity system</image:caption>
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      <image:title>Portfolio - Sweets by Rosebud: Cookie Brand Identity | Branding · Logo Design &amp; Visual Mockups</image:title>
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    <loc>https://dianejferrara.com/portfolio/project-three-sng7y-m6fbx</loc>
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    <lastmod>2025-04-30</lastmod>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Landing Page – Overview of US Bank's accessibility resources.</image:caption>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Vision Support – Design adjustments for low-vision and screen reader users.</image:caption>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Hearing Support – Support options for users with hearing or speech challenges.</image:caption>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Mobility Support – Accessible layouts for keyboard navigation and assistive tech.</image:caption>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Cognitive Support – Simplified content for easier comprehension.</image:caption>
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      <image:title>Portfolio - US Bank: Accessibility Initiative | UX Design · Landing Page System</image:title>
      <image:caption>Accessibility Awareness – US Bank's ongoing inclusion efforts and recognitions.</image:caption>
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    <loc>https://dianejferrara.com/portfolio/project-two-ky966-7rhp2</loc>
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    <lastmod>2025-04-30</lastmod>
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    <loc>https://dianejferrara.com/portfolio/project-one-f5w4d-w4bb5</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Concept Sketch – Early sketch proposing a DIY photo wall with a travel theme..</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Step 1: Background Capture – Photographed a 2' × 3' map for a high-resolution background.</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Step 2: Photoshoot Art Direction – Styled desk scene using Staples products and Polaroid prints.</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Step 3: Adding Shadows – Built natural shadows to create depth.</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Step 4: Lighting Enhancements – Enhanced lighting for warmth and balance.</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>Final Composite Image – Layered, retouched, and color-corrected for final production.</image:caption>
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      <image:title>Portfolio - Staples x Polaroid: Retail Campaign | Experiential Marketing · Large-Scale Signage</image:title>
      <image:caption>In-Store Display – Final poster installed in Staples retail environment.</image:caption>
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